MYTH: BUSTED
The Takedowns
Shock collars, prongs, alpha rolls and the marketing that sells them. Busted, with receipts.
MYTH: BUSTED
Takedowns
“Balanced Training” Is a Sales Pitch
50% treats, 50% zaps, 100% marketing.
TREATS NOT ZAPS
Takedowns
“It’s Just a Tap”: Decoding E-Collar Marketing
Stim, tap, static, TENS. Different words, same button.
NO PRONGS CLUB
Takedowns
Prong Collars and the “Mother’s Bite” Myth
Your dog’s mother never came with a leash attached.
TREATS NOT ZAPS
Takedowns
Shock Collars Don’t Teach. Here’s What the Research Says
Twenty years of studies, one pattern: the zap costs your dog more than it buys you.
MYTH: BUSTED
Takedowns
The Alpha Myth Won’t Die. Let’s Finish It
It started with stressed-out zoo wolves. It ended up on your dog’s neck.
MYTH: BUSTED
Takedowns
Where Shock Collars Are Banned (and Where Canada Stands)
Wales and Switzerland said no. Canada said “please don’t” and left it there.